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Social Media Cheat sheet

3

Posted by Jerryokorie | Posted on 07-03-2010

Category : Social media

Tags:

It has become a well known fact that social media is here to stay. With Facebook officially turning six years old recently, combined with the site surging past MySpace in Monthly Unique Visitors, it seems like a good time to take a little deeper look at the social networking giants. In the image below, we’ll look at the comparison between the major social networking sites against 4 main factors: CUSTOMER
COMMUNICATION, BRAND, EXPOSURE TRAFFIC TO YOUR SITE and SEO

Made by Drew McLellan found via dailybloggr.com. Click the image for a slightly bigger version or download the full screen PDF.

Google’s SEO Report Card

1

Posted by Jerryokorie | Posted on 04-03-2010

Category : Search Engine, Search marketing

Tags: ,

Yes, just like the title clearly states: Google’s SEO report card, this new release from Google indicated that they focus on some key elements. They believe this report card can answer some of the questions frequently asked.

Actually the report card is for their product teams toimprove on their product pages using simple and accepted optimization. The provided almost a 50-page PDF, of course, ordinary website administrators would found some useful information in order to optimize their site(s).

In Google’s word:

These optimizations are intended to not only help search engines understand the content of our pages better, but also to improve our users’ experience when visiting our sites. Simple steps such as fixing 404s and broken links, simplifying URL choice, and providing easier-to-understand titles and snippets for our pages can benefit both users and search engines. From the start of the project we also wanted to release the report card publicly so other companies and webmasters could learn from the report, which is filled with dozens of examples taken straight from our products’ pages.

The report is divided into three parts:

  • Subject I: Search result presentation
  • Subject II: URLs and redirects
  • Subject III: On-page optimizations

SEO Tips from the report:

  • The title page should be a maximum of 60 characters
  • Longer Titles should be modified using fewer keywords weighted
  • The meta description does not flow in the ranking of a page with a
  • The meta description should always include two lines
  • For Sitelinks is a hierarchically flat links with keywords helpful
  • For a permanent redirect should always use 301
  • Headings should be used in chronological
  • keywords in h1tags has more weight than keywords in h3 tags
  • The alt text of an image is similar weight as the anchor text of a link

The duplicate content Myth

2

Posted by Jerryokorie | Posted on 02-03-2010

Category : SEO Technique, Search marketing

Tags: ,

SEO Duplicate Content: There is a myth among SEO professionals called Google penalty for duplicate content. Many SEO professionals say that Google penalizes sites that have duplicate content. This information does not follow! There is duplicate content within a site, duplicate content on the network, such as news, for example, and copying content, ie, theft of content.
Duplicate content within the site:
Most of the time you provide the same content on different URLs, as is the case of an e-commerce, for example, that uses session IDs.

For example:

  • http://www.example.com
  • https://www.example.com
  • http://www.example.com/index.htm
  • https://www.example.com/index.htm
  • http://example.com
  • https://example.com
  • http://example.com/index.htm
  • https://example.com/index.htm
  • https://example.com/index.htm

To resolve this problem you can choose the URL of your own, that you really want to appear in the search and do a 301 redirect to other URLs so that all just point to the URL you have chosen. If you can not do this redirection use the rel = “canonical” for the search engines to better understand your site and its distinct URLs.
The goal is to make the search engines know that these pages have the same contents and index only one version to display them in the search results.
Can also occur in some cases, you have two pages with the same content and one of them being a version just for printing. In this case you should put a meta noindex tag in the print version. If you do not tell Google which page to be indexed will choose one of the two and he may choose exactly the print version.

Duplicate content on the network:
You can, for example, republish the post in your blog, provided you cite the source and the author has a link to the original post. This is perfectly correct, and Google will not punish you for it.
Google knows when your content is duplicated as in the examples above and will not be any punishment in such cases.
Duplicate content (theft of content):

You develop a site and someone unscrupulous uncreative copy your HTML, your pictures, finally, the entire contents of your site and will publish the contents stolen. If you discover, report it to Google and prove that this content is yours, he will be punished. But in this case since it is not duplicate content, but theft of content.
Obviously we are not talking about manipulation of the classification results using techniques of Black Hat SEO. In this case not only duplicate content, stolen and otherwise attempt to manipulate the search engines, especially Google, your site will be banned from the index!

The duplicate content problem has finally been resolved with Google’s new canonical element. Web developers can indicate their preferred page URL using a new
tag in the HTML .
For example:

<link rel=”canonical” href=http://www.example.com/ />

inside the <head> section of the duplicate content URLs:

Note:

  • The canonical URL must be on the same domain, although sub-domains such as www.mysite.com and products.mysite.com are permitted.
  • Relative path names are handled and Google will resolve URLs to any path set by the page’s link.
  • The preferred URL does not need to contain an exact replica of the original page content. Google will permit slight differences, such as the order of a list of products. However, it is certainly advisable to avoid that situation where possible.
  • Google will follow canonical chains, but recommend that a single valid URL is specified for the best results.

SEO Doorway

Posted by Jerryokorie | Posted on 26-02-2010

Category : SEO Technique

Tags: ,

SEO Doorway … Door (meaning anything providing a means of access (or escape);) way (meaning way) if we add the two words that have Doorway (meaning entry or portal) Or the entrance (the space in a wall) through which you enter or leave a room or building; the space that a door can close; “he stuck his head in the doorway”

Using this technique, considered Black Hat SEO many people try to manipulate the search engines by creating ports of entry or Doorways, each optimized for one keyword, but without content. The goal of Doorways is to position itself in the search engines and when the user accesses one of them is directed to another page. Another form of Doorway is a page full of links, called the Farm and Ranch Links of links, each link leading to the User to a different content than it looks. This is negative for the User who is frustrated when accessing this page and the browser with anger that showed this result to him, and for the browser, in Google’s case for example, that every day becomes more demanding with the content always thinking in retain its User. When Google finds this tactic not only Doorways are penalized and the sites that link to them.

Example Doorway to Link Farms:
Imagine a (site X) with 300 pages and each one linked to the (site Y). We will then have 300 external links to the (Y site) will result in a good relevance in terms of PageRank and therefore a comfortable position in search engines. The (site Y) which also has 300 internal links do the same thing and that every new page created new links are becoming a Farm Links. These techniques are already well known by search engines, especially BING & Google, therefore, should be avoided.
Another method widely used among bloggers, especially, is the exchange of links.
Be very careful with the exchange of links to not fall into the same trap of links farms.
Please exchange links with sites that have content relevant to the content of this site is related to its use and only the index page for that or a unique page for exchanging links. Use the techniques of building links (link building) on social networks, a member of directories, social bookmarking and so on.

Do not use hidden text. Example
• Use of text on a white on white background
• Including text behind an image
• Using CSS to hide text
• Setting the font size to 0 (zero)

Do not hidden links.

Example
The hidden links are those that can be crawled by Googlebot, but are unreadable to humans because:

• The link consists of hidden text (for example, with the source text and the background the same color)
• The CSS has been used to create hyperlinks the size of a pixel
• The link uses a small character to keep it hidden – for example, a hyphen in the middle of a paragraph”

(…) If we feel that your site has text and hidden links purposefully deceptive, it can be removed from Google’s index and will not appear in the pages of search results. In assessing the existence of hidden text and links in your site search items that are not visible to visitors of the page. texts are present exclusively or links to search engines and not for visitors ?”(…)
See more at: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66353 
 

Any SEO technique used for manipulation of results is considered Black Hat SEO and consequently the site that uses it will be excluded from the Google index.

Learn more about the SEO techniques which should be applied.

True Value of Search Marketing

Posted by Jerryokorie | Posted on 24-02-2010

Category : Search marketing

Tags: , ,

Rapid Growth is Impossible Without Access to a Steady Stream of Qualified Sales Leads
The goal of a marketing campaign is to generate sales, something that depends on your prospective clients’ ability to respond to your campaign by taking action. The success in promoting your organisation or selling products directly to the public on the internet lies in your ability to attract the right type and volume of visitors to your website. Search engine being the most popular tool in today’s world has replaced printed business directories for most people. Your business gets extreme leverage with search engine marketing to reach a large group of prospective clients instantly and effortlessly. Online marketing on search engines has become popular because of the speed, cost effectiveness, convenience and most importantly the impact on generating sales and profits to businesses. Reach a specific demographically targeted group of potential clients with low overheads with no more printing costs, you also help to save the environment. ResultIT helps you with strategic plans tailored to your unique business channels the large stream of qualified sales leads.

The Search Engine = The Ultimate Sales Generator
Attract Genuine Sales Prospects Eager and Ready to Make A Deal
SEM helps target visitors that are interested in your product or services from a specific geographical region thus narrowing down and eliminating non-potential clients. By bringing information to people who need them brings interest to what you are trying to sell. These people also are in the right motivation to find what they want and thus are ready to make a purchase or can become potential sales leads to your business. You don’t have to make cold calls anymore as interested parties are brought to you business site. Your visiblity to the public brings on market presence and brand awareness.

The New Replacing The Old
New Rating Criterias from Major Search Engines have Levelled the Playing Field
Old websites that used to be in top rankings have been pushed down by modern and websites that has search engine optimisation implemented. This is good news for your business as that means you have a better chance as everyone else who just started to find out on the benefits of Search Engine Marketing. Of cos, a good and reliable company is the key to your answer. ResultIT has years of experience and is always keeping up-to-date on the ever changing internet business. We see it as an ongoing process to improve our customers’ websites and help them achieve better rankings to generate more profits.

How Long Can You Stay On The Game
Every Company Wants A Share Of The Pie NOW!
Many companies are quickly discovering that there is so much potential to generate profit from the web business. Many are already in the process of getting their sites up on the top positions of the search listing position. It is always easier to secure and mantain your ranking now before the competition gets stiff and it will take you more time and cost you more money to compete with bigger companies. Establish in your presence on the search engines now and get top ranking for your website.