Website: What is a ban and what is a penalty?
We speak of a ban if the website has completely disappeared from the search engines (e.g. Google) index. It is the most aggressive action Google can take against a site. You only get a ban if you really ignored all outlined Google guidelines regarding websites TOC. A penalty is considered “a penalty”, when the website can still be found in Google’s index, but suddenly get significantly worse score ranks for associated keywords that previously scored well (based on Google’s algorithm). In both cases it’s important to get to the root cause of the problem and adapt to the matter immediately. Sometimes it is easy to see what the problem is. More often, this can be a daunting task/difficult job to find out.
In Google analytics, we see a ban or a penalty of such a pattern when we look at traffic from Google:
Google is constantly trying to improve their ranking algorithms. A (significant) drop in rankings of keywords (and thus traffic from Google) does not therefore mean that there is a ban or penalty. It may simply be that Google is not as enthusiastic about a site as they were before. You see, for example, often occur at sites that have hardly unique content, such as what is called thin affiliate sites. Thin affiliate sites are sites with content that add little or no value of somewhat compare to an already existing content provided by the merchant.
To make this even clearer: if the site no longer exists in the index event, there is a ban, unless the pages within the site for search engines are excluded, eg via robots.txt. For example, twitter in this case.
To be given a penalty when Google believes its webmaster guidelines are exceeded is considered a bad sign. Why is it so important that guidelines be well acquainted. With the guidelines as a starting point I’ll list here the most important issues concerning bans and penalties:
* Provide any other content to search engines than you offer your visitors. This is called cloaking.
* Do not insert hidden text or hidden links on your page (eg text / link to post in the same color as the background color).
* Do not spam with keywords, either in the text, nor in the meta title of the pages.
* Get plenty of unique content added. This is particularly often a problem with a partner or affiliate sites and online shops.
* Do not participate in link exchange programs to showcase your results improve.
* If third parties can pay for links, please use the rel = “nofollow” on.
* Optimize your site: make sure it is not so slow that it frustrates the visitor to your site.
* Do not attempt using automated ways to get referrals. For example having automated response to forum or blogs with a mostly simple sentence such as “Great article!” And below a link to the site.
* Please provide a good editor:
– Do not link to bad neighborhoods or sites on the Internet who also have a penalty or ban. If you would do: then use the <rel = “nofollow”> on the link.
– Ensure that the referrals do not result in a non-existing page, ie lead to a 404 error.
SEO alerts about (upcoming) Penalty or Ban
At the moment there is or appears to be a penalty or ban and as a matter of urgency due to the following
To get started: first, Because of loss of revenue which would result everyday if the site is bad or not found.
Second, as quickly as possible to regain your position, it is wise to immediately get started for Google’s trust. Even better of course if we are approaching a penalty or ban also can help foresee any future problem.
Most webmaster should keep in mind a number of things as well to continue from a clean slate.
More here Google Penalty Checklist or Ban
if the problems are thoroughly investigated and you are convinced that they have been resolved, the next step the “reconsideration request”, ie the request to Google to ban or penalty to reconsider. This is done by a special section within Google Webmaster Tools.
Google shows here that it may take several weeks before such a request will be considered. Google responds to the request a single case where an explanation of the problems is given. In most cases, however, we hope that the request has fallen well back and the site is well ranked. If within one month or two nothing has been done, it is important to dig deeper into the problems and if found send a request to reconsideration request to re-resolve.
More information about bans and penalties