I just wanted to take a moment and say thanks to everyone that has sent me a Happy Birthday message via email, Facebook or Twitter. As I said in a Facebook message earlier today, “I can’t help but sit and think about the last 20 years (especially the last 10)…
Continue Reading →Online publishers – newspapers, for example – depend on visits and pageviews for their livelihood. The biggest source of visits is still unpaid, ‘organic’ search results and probably social referrals. So, why do so many publishers do such a poor job of optimizing their sites? Yes, I know, the pageview
Continue Reading →Google has applied the tweak brush to its search result pages and improved the way that web site links are returned. The changes were introduced with a blog post that explained that by making web site links clearer on its returns page Google hoped to save searchers time and deliver
Continue Reading →A very good and interesting article by Ben Elowitz on PaidContent.org on why a past emphasis on SEO should begin shifting to what he calls SMO, or “social marketing optimization’ for content producers. I’ve been thinking along these lines for a while now as I see publishers struggling with formating
Continue Reading →Website: What is a ban and what is a penalty? We speak of a ban if the website has completely disappeared from the search engines (e.g. Google) index. It is the most aggressive action Google can take against a site. You only get a ban if you really ignored all
Continue Reading →A new search-engine called Blekko just launched. It’s the latest in a long line of companies to try to leapfrog Google by providing “better” search results. Specifically, in Blekko’s case, the company is using human input into algorithmic results to screen out content from content farms like Demand Media. For
Continue Reading →Why doesn’t search query data in Webmaster Tools appear to match what I see when searching. How come the search queries report in Webmaster Tools shows some keywords ranking and when we search for them they are nowhere to be found? Subscribe to Google webmaster Video on Youtube
Continue Reading →Bing has just launched a completely revamped version of their Webmaster Tools for our SEO and webmaster enjoyment and it looks OK, if not quite perfect. Bing’s Eric Gilmore spoke at SMX Advanced earlier this summer about having hit the reset button and started with a blank sheet of paper
Continue Reading →Free ice lolly anyone? During the month of June the Bing Ice Cream Van is on tour handing out free delicious Bing Ice lollies and giving people the chance to demo the great Bing products and services as part of our Bing consumer engagement activities. The van arrives at TVP
Continue Reading →While most of the factors have decreased in relevance, the concept of domain trust is having a greater importance than ever. What do we mean by domain trust and how can you get search engines, especially Google to Trust your domain? The terms “domain trust” and “domain authority” are bandied
Continue Reading →We all (I hope) start our online campaigns by conducting an extensive keyword research. By doing this, we create a better knowledge and understanding of the market place. In this case, your niche or sector – Having used a number of tools like Google Adwords Keyword tool, Micro Niche Finder
Continue Reading →Keyword research as part of the SEO process is no longer just having a quick look at keywords and keyword volumes, and then optimising for the highest volume terms. This ignores many factors – increasingly keyword research for SEO requires a wider view of the competitive search landscape, your customer
Continue Reading →Yes, just like the title clearly states: Google’s SEO report card, this new release from Google indicated that they focus on some key elements. They believe this report card can answer some of the questions frequently asked. Actually the report card is for their product teams toimprove on their product
Continue Reading →SEO Duplicate Content: There is a myth among SEO professionals called Google penalty for duplicate content. Many SEO professionals say that Google penalizes sites that have duplicate content. This information does not follow! There is duplicate content within a site, duplicate content on the network, such as news, for example,
Continue Reading →Rapid Growth is Impossible Without Access to a Steady Stream of Qualified Sales Leads The goal of a marketing campaign is to generate sales, something that depends on your prospective clients’ ability to respond to your campaign by taking action. The success in promoting your organisation or selling products directly
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