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Search marketing

Thanks for the Birthday Wishes!

Tweet I just wanted to take a moment and say thanks to everyone that has sent me a Happy Birthday message via email, Facebook or Twitter. As I said in a Facebook message earlier today, “I can’t help but sit and think about the last 20 years (especially the last

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SEO Tips for Online publishers

Tweet Online publishers – newspapers, for example – depend on visits and pageviews for their livelihood. The biggest source of visits is still unpaid, ‘organic’ search results and probably social referrals. So, why do so many publishers do such a poor job of optimizing their sites? Yes, I know, the

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Google updates Sitelinks in SERP

Tweet Google has applied the tweak brush to its search result pages and improved the way that web site links are returned. The changes were introduced with a blog post that explained that by making web site links clearer on its returns page Google hoped to save searchers time and

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Content producers need to work on DEO, not just SEO

Tweet A very good and interesting article by Ben Elowitz on PaidContent.org on why a past emphasis on SEO should begin shifting to what he calls SMO, or “social marketing optimization’ for content producers. I’ve been thinking along these lines for a while now as I see publishers struggling with

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Ban or Penalty in Google?

Tweet Website: What is a ban and what is a penalty? We speak of a ban if the website has completely disappeared from the search engines (e.g. Google) index. It is the most aggressive action Google can take against a site. You only get a ban if you really ignored

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What is Social Media Monitoring?

Tweet Essentially, social media monitoring is where you “listen” to online conversations in an attempt to engage and learn from them. You choose particular keywords, which are relevant to your organization, and then your monitoring system finds these in any messages or articles within the social networks you’ve chosen. Social

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How Social Media manipulates Search behaviour

Tweet There are countless articles on an abundance of blogs and web sites which debate the return on investment in SEO versus investment in Social Media: Which has the greatest impact on lead conversion? Which is the better investment? If the debate is framed to compare and contrast SEO and

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Sorry, Blekko Is Doomed

Tweet A new search-engine called Blekko just launched. It’s the latest in a long line of companies to try to leapfrog Google by providing “better” search results. Specifically, in Blekko’s case, the company is using human input into algorithmic results to screen out content from content farms like Demand Media.

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Why doesn't search query data in Webmaster Tools appear to match what I see when searching?

Tweet Why doesn’t search query data in Webmaster Tools appear to match what I see when searching. How come the search queries report in Webmaster Tools shows some keywords ranking and when we search for them they are nowhere to be found? Subscribe to Google webmaster Video on Youtube Tweet

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Why doesn’t search query data in Webmaster Tools appear to match what I see when searching?

Tweet Why doesn’t search query data in Webmaster Tools appear to match what I see when searching. How come the search queries report in Webmaster Tools shows some keywords ranking and when we search for them they are nowhere to be found? Subscribe to Google webmaster Video on Youtube Tweet

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New Redesigned Webmaster Tools for Microsoft Bing

Tweet Bing has just launched a completely revamped version of their Webmaster Tools for our SEO and webmaster enjoyment and it looks OK, if not quite perfect. Bing’s Eric Gilmore spoke at SMX Advanced earlier this summer about having hit the reset button and started with a blank sheet of

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Come have a good time with Bing.com

Tweet Free ice lolly anyone? During the month of June the Bing Ice Cream Van is on tour handing out free delicious Bing Ice lollies and giving people the chance to demo the great Bing products and services as part of our Bing consumer engagement activities. The van arrives at

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Google relevance factor – Domain trust

Tweet While  most of the factors have decreased in relevance, the concept of domain trust is having a greater importance than ever. What do we mean by domain trust and how can you get search engines, especially Google to Trust your domain? The terms “domain trust” and “domain authority” are

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The 7 Steps to Creating a Social Media Strategy

Tweet More companies are now committed in building an online profile to help improve their online competitiveness. You begin, commit to worrying about social media tools last, not first. Why? Because tools will change. They always do. There was a time when Netscape seemed invincible. Yahoo, too. Myspace also. If

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Facebook: Social Networking or Social Notworking?

Tweet Source :TechTrends Do you know that your employees are using Facebook during the business/working hours even when it is prohibited at your workplace? Facebook has suddenly become a website that people especially the young people cannot do without (Even our President wants to engage the youths on Facebook).? Many

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Keyword Competitor – Keyword tool Review

Tweet We all (I hope) start our online campaigns by conducting an extensive keyword research. By doing this, we create a better knowledge and understanding of the market place. In this case, your niche or sector – Having used a number of tools like Google Adwords Keyword tool, Micro Niche

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Great Sites from Search Engine Land

Tweet As usual, reading my favorite SEO site and stumbled upon a great post with very useful links. Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google May Finally Disclose AdSense Split … If

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Effective SEO Keyword Research is More Than Just Numbers

Tweet Keyword research as part of the SEO process is no longer just having a quick look at keywords and keyword volumes, and then optimising for the highest volume terms. This ignores many factors – increasingly keyword research for SEO requires a wider view of the competitive search landscape, your

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Google’s SEO Report Card

Tweet Yes, just like the title clearly states: Google’s SEO report card, this new release from Google indicated that they focus on some key elements. They believe this report card can answer some of the questions frequently asked. Actually the report card is for their product teams toimprove on their

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Google's SEO Report Card

Tweet Yes, just like the title clearly states: Google’s SEO report card, this new release from Google indicated that they focus on some key elements. They believe this report card can answer some of the questions frequently asked. Actually the report card is for their product teams toimprove on their

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