Search marketing

Thanks for the Birthday Wishes!

I just wanted to take a moment and say thanks to everyone that has sent me a Happy Birthday message via email, Facebook or Twitter. As I said in a Facebook message earlier today, “I can’t help but sit and think about the last 20 years (especially the last 10)… […]

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SEO Tips for Online publishers

Online publishers – newspapers, for example – depend on visits and pageviews for their livelihood. The biggest source of visits is still unpaid, ‘organic’ search results and probably social referrals. So, why do so many publishers do such a poor job of optimizing their sites? Yes, I know, the pageview […]

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Google updates Sitelinks in SERP

Google has applied the tweak brush to its search result pages and improved the way that web site links are returned. The changes were introduced with a blog post that explained that by buy cialis 20mg making web site links clearer on its returns page Google hoped to save searchers […]

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Content producers need to work on DEO, not just SEO

A very good and interesting article by Ben Elowitz on on why a past emphasis on SEO should begin shifting to what he calls SMO, or “social marketing optimization’ for content producers. I’ve been thinking along these lines for a while now as I see publishers struggling with formating […]

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Ban or Penalty in Google?

Website: What is a ban and what is a penalty? We speak of a ban if the website has completely disappeared from the search engines (e.g. Google) index. It is the most aggressive action Google can take against a site. You only get a ban if you really ignored all […]

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How Social Media manipulates Search behaviour

There are countless articles on an abundance of blogs and web sites which debate the return on investment in SEO versus investment in Social Media: Which has the greatest impact on lead conversion? Which is the better investment? If the debate is framed to compare and contrast SEO and Social […]

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New Redesigned Webmaster Tools for Microsoft Bing

Bing has just launched a completely revamped version of their Webmaster Tools for our SEO and webmaster enjoyment and it looks OK, if not quite perfect. Bing’s Eric Gilmore spoke at SMX Advanced earlier this summer about having hit the reset button and started with a blank sheet of paper […]

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Google relevance factor – Domain trust

While  most of the factors have decreased in relevance, the concept of is having a greater importance than ever. What do we mean by domain trust and how can you get search engines, especially Google to Trust your domain? The terms “domain trust” and “domain authority” are bandied about a […]

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Keyword Competitor – Keyword tool Review

We all (I hope) start our online campaigns by conducting an extensive keyword research. By doing this, we create a better knowledge and understanding of the market place. In this case, your niche or sector – Having used a number of tools like Google Adwords Keyword tool, Micro Niche Finder […]

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Great Sites from Search Engine Land

As usual, reading my favorite SEO site and stumbled upon a great post with very useful links. Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google May Finally Disclose AdSense Split … If You’re […]

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Effective SEO Keyword Research is More Than Just Numbers

Keyword research as part of the SEO process is no longer just having a quick look at keywords and keyword volumes, and then optimising for the highest volume terms. This ignores many factors – increasingly keyword research for SEO requires a wider view of the competitive search landscape, your customer […]

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The duplicate content Myth

SEO Duplicate Content: There is a myth among SEO professionals called Google penalty for duplicate content. Many SEO professionals say that Google penalizes sites that have duplicate content. This information does not follow! There is duplicate content within a site, duplicate content on the network, such as news, for example, […]

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