Tweet Online publishers – newspapers, for example – depend on visits and pageviews for their livelihood. The biggest source of visits is still unpaid, ‘organic’ search results and probably social referrals. So, why do so many publishers do such a poor job of optimizing their sites? Yes, I know, the
Continue Reading →Tweet In order to create effective online content you first need to figure out what is “effective” for you. Whenever you are generating content for your website or blog you should always have the end in your mind; what are you exactly trying to achieve through your content. When you
Continue Reading →Tweet Having a blog on your site is a great way to keep it updated with regular, unique and interesting content. As well as search engines loving a well maintained and active site, your blog can also be used to increase the range of keywords you are targeting, improve your
Continue Reading →Tweet A very good and interesting article by Ben Elowitz on PaidContent.org on why a past emphasis on SEO should begin shifting to what he calls SMO, or “social marketing optimization’ for content producers. I’ve been thinking along these lines for a while now as I see publishers struggling with
Continue Reading →Tweet View original source : Stoney deGeyter I was talking with a client the other day about how to optimize their content. They kept saying, in a way of trying to understand what they need to do to improve their website, that what they need to do is to create
Continue Reading →Tweet Search engine company Yahoo! has revealed they are to publish a style guide for the internet, with the aim of improving website content. Entitled ‘The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World’, the publication is edited by senior editorial director
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