Tweet Topic pages certainly aren’t anything new in the online media world, but I often wonder why more news sites don’t utilize them. Topic pages, which can be defined as pages that aggregate content relating to a specific subject, provide a service to readers and also help increase search-engine optimization
Continue Reading →Tweet Among SEO professionals, there isn’t always consensus on precisely which and to what degree site factors contribute or detract from rankings on Google because the factors actually vary by industry. There are indeed, a number of contentious issues: markup and content quality, use of title tags, site organization and
Continue Reading →Tweet Online publishers – newspapers, for example – depend on visits and pageviews for their livelihood. The biggest source of visits is still unpaid, ‘organic’ search results and probably social referrals. So, why do so many publishers do such a poor job of optimizing their sites? Yes, I know, the
Continue Reading →Tweet As the landscape of search continually and rapidly changes it is vital to look to the future and establish, when possible, where the next changes are coming from. Looking at the next 12 months and the immediate future of search shows us certain ranking factors appear to be increasing
Continue Reading →Tweet Blogs can become a useful element of any online marketing campaign so long as a couple of rules are followed and a good amount of time is invested. Blogs can help your website get good recognition and they do have a significant importance in the eyes of search engines.
Continue Reading →Tweet There are confirmed reports that Google Instant Previews may be skewing your web analytics data. It appears that in some cases Google will conduct an on-demand fetch of your page to dynamically create an Instant Preview. The on-demand fetch happens when a searcher places his mouse over the search
Continue Reading →Tweet Today we received some great news for the SEO community. As we all know the Yahoo and Bing alliance led to several changes for the Yahoo Search Engine. Yahoo recently announced that BOSS V1 will be discontinued and a new paid API will be launched (BOSS V2) for Yahoo
Continue Reading →Tweet The latest Google Instant has the elements now of combining the Instant with Google Desktop aiming to develop a universal search capability for the internet search engine to improve its productivity wisely. Yes indeed, the Google Instant is the latest search enhancement on web now. This will surely help
Continue Reading →Tweet As the major search engines compete to dominate the web, users are looking at ways to improve their search experience. Recently a blogger caught one of Google’s impressive new features being tested. Google is known to test some of its new features amongst a random subset of users. One
Continue Reading →Tweet Now that you’ve done the work to get your site ranked in Google it’s time to take a look at where Google is sending your customers once they find you. Do they provide a link to your site? Is it accurate? Does it take them to the most effective
Continue Reading →Tweet Now that you’ve done the work to get your site ranked in Google it’s time to take a look at where Google is sending your customers once they find you. Do they provide a link to your site? Is it accurate? Does it take them to the most effective
Continue Reading →Tweet While most of the factors have decreased in relevance, the concept of domain trust is having a greater importance than ever. What do we mean by domain trust and how can you get search engines, especially Google to Trust your domain? The terms “domain trust” and “domain authority” are
Continue Reading →Tweet Keyword research as part of the SEO process is no longer just having a quick look at keywords and keyword volumes, and then optimising for the highest volume terms. This ignores many factors – increasingly keyword research for SEO requires a wider view of the competitive search landscape, your
Continue Reading →Tweet Top 21 SEO DOs: Make changes that benefit users. Focus on the user and all else (including rankings) will follow. Create and maintain sensible and consistent navigation paths. Be continually aware that each and every page on your site is a potential customer entry point. Think laterally. Label each
Continue Reading →Tweet Top 21 SEO DOs: Make changes that benefit users. Focus on the user and all else (including rankings) will follow. Create and maintain sensible and consistent navigation paths. Be continually aware that each and every page on your site is a potential customer entry point. Think laterally. Label each
Continue Reading →Tweet SEO Duplicate Content: There is a myth among SEO professionals called Google penalty for duplicate content. Many SEO professionals say that Google penalizes sites that have duplicate content. This information does not follow! There is duplicate content within a site, duplicate content on the network, such as news, for
Continue Reading →Tweet SEO Doorway … Door (meaning anything providing a means of access (or escape);) way (meaning way) if we add the two words that have Doorway (meaning entry or portal) Or the entrance (the space in a wall) through which you enter or leave a room or building; the space
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