Google updates Sitelinks in SERP

Google has applied the tweak brush to its search result pages and improved the way that web site links are returned.

The changes were introduced with a blog post that explained that by buy cialis 20mg making web site links clearer on its returns page Google hoped to save searchers time and deliver them straight to the part of a web site that they were actually looking for.

Sitelinks will now be full-size links with a URL and one line of snippet text – similar to regular results – making it even easier to find the section of the site you want. We”re also increasing the maximum number of sitelinks per query from eight to 12,” wrote Daniel Rocha, software engineer on the Sitelinks team in the Google blog. You will notice that the site links use up a lot of space. On my 1920×1200 resolution and a maximized window, that’s about two Vi guidar dig endast till seriosa onlineCasino dar dina pengar, uppgifter och spel hanteras sa tryggt och rattvist som mojligt. thirds of the screen.

Why has Google made the decision to change the sitelinks layout? The Webmaster Central blog lists four reasons: Visibility, Flexibility, Clarity and Quality.

  • Visibility: The font size of the link text has been increased. Both the url and the first free words of the description added.
  • Flexibility: Sitelinks are now query dependent, and the maximum number of sitelinks has been increased from eight to twelve.
  • Clarity: Sitelinks and standard search results are now separated, which means that a sitelink entry will not appear in the general search results and vice verse.
  • Quality: Google with the update has “combined the signals” used for “site links and ranking”.

I personally think that Google went a bit overboard with the new sitelinks design. It takes an extreme amount of space. Both the description and url information are more or less useless, considering that you won’t usually see the full url or more than the first five or six words of the description on the search results page.

I’d rather like to see options to customize the layout. For my site, I’d remove the descriptions completely and start the urls after the domain name, as it should be clear that results come from the same domain (with the exception if a subdomain is listed of course).

Another thing that I think is missing is the ability to pick your own links for the sitelinks. Google picks them automatically, and your only option of influencing the listing is by demoting urls in the Webmaster Tools. First, that is no guarantee that the link won’t show up as a sitelink anymore, and second it does not guarantee that a better link is picked by Google’s algorithm.


  •  Hi Jerry,
    This post is very informative for seo professional’s and I like your post very much and hope we get more seo and google updates in future. Please continue your posting.

    (SEO Professional)

  • Hi Jerry,
    This post is very informative for seo professional and I like your post very much and we get more google and seo updates in future. Please continue your posting.

    (SEO Professional)


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