Email: info@seogeneration.co.uk

Google Videos Optimization Promotion practices

We’d like to highlight three best practices that address some of the most common problems found when crawling and indexing video content. These best practices include ensuring your video URLs are crawlable, stating what countries your videos may be played in, and that if your videos are removed, you clearly indicate this state to search engines.

Best Practice 1: Verify your video URLs are crawlable: check your robots.txt

Sometimes publishers unknowingly include video URLs in their Sitemap that are robots.txt disallowed. Please make sure your robots.txt file isn’t blocking any of the URLs specified in your Sitemap. This includes URLs for the:

Playpage
Content and player
Thumbnail
More information about robots.txt.
 

Best Practice 2: Tell us what countries the video may be played in

Is your video only available in some locales? The optional attribute “restriction” has recently been added (documentation at http://www.google.com/support/webmasters/bin/answer.py?answer=80472), which you can use to tell us whether the video can only be played in certain territories. Using this tag, you have the option of either including a list of all countries where it can be played, or just telling us the countries where it can’t be played. If your videos can be played everywhere, then you don’t need to include this.

 

Best Practice 3: Indicate clearly when videos are removed — protect the user experience

Sometimes publishers take videos down but don’t signal to search engines that they’ve done so. This can result in the search engine’s index not accurately reflecting content of the web. Then when users click on a search result, they’re taken to a page either indicating that the video doesn’t exist, or to a different video. Users find this experience dissatisfying. Although we have mechanisms to detect when search results are no longer available, we strongly encourage following community standards.

To signal that a video has been removed,

Return a 404 (Not found) HTTP response code, you can still return a helpful page to be displayed to your users. Check out these guidelines for creating useful 404 pages.
Indicate expiration dates for each video listed in a Video Sitemap (use the element) or mRSS feed ( tag) submitted to Google.
For more information on Google Videos please visit our Help Center, and to post questions and search answers check out our Help Forum.

Source: http://googlewebmastercentral.blogspot.com/2010/06/google-videos-best-practices.html

  • Anonymous

    I work for an online video company and I have to say, isn’t it a bit obvious that YouTube would perform well on Google when it comes to their SEO? Granted, YT vids show up plenty in Yahoo video results, too, but Google is the main SEO driver here, and it seems that YouTube will always be tops for Video SEO in Google.

  • For instance, it used to be the case that Flickr photo pages were more deeply indexed and ranked better in Google than in Yahoo, who owned them.

    More specific to Google — I think it’s still easier to find Flickr photos in Google Image Search than it is to find Picasa or Panoramio — both of which are Google properties. I think probably quite a few Googlers themselves use Flickr over Picasa/Panoramio!

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    I will kind of keep an eye on this post to see what John Lamansky has to say about it. Or if he has a work around he is welcome to email me also.

  • What are you talking about? Who is John Lamansky and what does he have to say?

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    I will kind of keep an eye on this post to see what John Lamansky has to say about it. Or if he has a work around he is welcome to email me also.
    Thanks again.

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    I think it’s still easier to find Flickr photos in Google Image Search than it is to find Picasa or Panoramio — both of which are Google properties. I think probably quite a few Googlers themselves use Flickr over Picasa/Panoramio!

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    For instance, it used to be the case that Flickr photo pages were more deeply indexed and ranked better in Google than in Yahoo, who owned them.

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    For instance, it applied to be the circumstance that Flickr photo pages have been much more deeply indexed and ranked better in Google than in Yahoo, who owned them.

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    For example, it applied being the situation that Flickr photo pages had been a lot more deeply indexed and ranked far better in Google than in Yahoo, who owned them.

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    For instance, it employed being the circumstance that Flickr photo pages have been far more deeply indexed and ranked superior in Google than in Yahoo, who owned them.

  • Anonymous

    I like this article.Flickr is a photo sharing site big and certainly one of the largest photo sharing communities on the web. However, free Flickr accounts are very limited, which limits its usefulness as a photo sharing service for amateur photographers and hobbyists.

    Debtnn1