In the “upcoming days,” Microsoft Advertising”s Tina Kelleher wrote in , Yahoo”s organic Web search will start transitioning to Bing”s algorithms. This will happen first on English-language Yahoo searches.
“It”s been a long time since there were first rumblings of a possible search alliance between Yahoo! and Microsoft, and now here we are, on the verge of seeing the first signs of all the behind-the-scenes planning carried out and implemented,” she wrote. “Are you excited? We sure are!”
Last summer, after two years of on-and-off courtship, Microsoft and Yahoo agreed to a 10-year search and advertising deal that they hope will eventually take chunks out of Google”s market share. Combined, Bing and Yahoo would make up about 31 percent of the U.S. search market, .
Under the deal, Yahoo will retain 88 percent of revenue from advertising on its site and will take over both sites” premium search-advertising business. More specifics of the deal are .