Content Marketing Strategy
Having a content strategy and planning ahead has always been important in SEO, in 2015 that is more important than ever.
Nobody likes to be sold. We collectively tune out ads, fast forward commercials and glaze over during sales pitches. At the same time, the demand www.bestdatingsitesrating.com/ for CONTENT is higher than ever ??? and that’s not our opinion at SEO.Generation.: it’s proven in study, after study, after study. Today’s buyers are well on their way to making a purchase decision before they contact a company – and that???s where content marketing comes in.
60% of B2B decision makers say branded content helps them make better purchase decisions.
61% of consumers are more likely to buy from companies that offer custom content.
Successful content marketing is communicating the right message at the right time to your customers. The strategy starts with defining buyer personas and identifying questions they ask during their buying process. Then marketers, creatives and business stakeholders can decide which content types – at what frequency – are best uk custom essay suited to answer these questions. Weekly blogs? A quarterly infographic? Maybe a monthly video tutorial.
Once these elements have been defined and documented, you have the foundation of your strategy.
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