Social Media Strategy
Social media optimization (SMO) Social Media Optimization is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.
It takes into account social media, online communities and community websites. It covers areas such as RSS feeds, Really Simple Syndication, which is a method of publishing fast changing content for people to subscribe to. Adding the ability to add a site to websites that allow people to discover and share content such as Digg, Del.icio.us andFacebook. It is basically a way of driving traffic to your site via large traffic sites that can share information that a network may find interesting.
There are two categories of SMO methods:
(a) Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos.
(b) Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles
At SEO Generation, we have the Power to:
Listen: The social media landscape is busy and plenty of noise. This makes it a challenge to identify and monitor the conversations happening on blogs, social networks, forums, micro-blogging services, news sites, and more. We??listen to millions of conversations about your brand and products in real-time without having to spend time to set up a query, profile or project.
Measure: In real-time, track and measure campaigns, brands, products and sentiment (positive, negative or neutral), and provide additional context by analyzing results over time, as well as comparisons with competitors.
Understand: Get insight into the conversations happening, who’s involved and where they are taking place. Then, determine the impact on your company’s products and brands, and if needed, make adjustments to your communications, marketing or sales plans.
Engage: Identify the people driving the conversations, and understand who they are, their interests and their authority/relevance to your brand or products. This lets you engage with key influencers and opinion leaders to build, nurture and manage relationships. We then provide authority and reach scores for these individuals based on a variety of factors such as inbound links, social bookmarks, comments and other activities.
After this you need to know what are the best tactics to employ and what outcome you want to acheive from a social media strategy.Get in Contact today - SMO