SEO Introductory training

SEO Beginners course

Our SEO introduction workshop highlights the simple steps you should take to rank highly in search engines and build online business success.

Prerequisites – This course will equip anyone with no previous SEO knowledge, but as expected, a good understanding of the internet is ideal to progress in this profession.

The one-day SEO introduction workshop builds knowledge and confidence in creating a successful SEO strategy. SEO need not be complicated and this insightful theory-led course provides a solid foundation in SEO with the actionable next steps needed to grow your natural web presence. SEO beginners will leave understanding how Google works and what to focus on first.

Course Date Location Available Places Price
Intro to SEO Call to book London 4 £350 Inc VAT
Intro to SEO Call to book London 4 £350 Inc VAT
Intro to SEO Call to book London 3 £350 Inc VAT
*Please feel free to contact us with an enquiry

Our Classes style

Open public courses from only £350

  • Small class sizes. Max 6, average 4.
  • Online training
  • Duration – 4 hours a week for 4 – 6 weeks
  • Learn SEO with others & have fun !

Course content

1. SEO Overview

  • What is Search Engine Optimisation?
  • SEO Pyramid – Visibility, Relevancy & Popularity
  • How Search Engine’s Rank
  • How Google works
  • Google’s Algorithm
  • Google’s PageRank

2. Keywords and Target Audience

  • Understanding Your Target Audience
  • Keyword Research Primer
  • Writing for the Web!

3. Building a Great Website

  • Unique Selling Proposition
  • Search Engine Friendly Design
  • Choice of Content Management System
  • Website Usability and Design

4. Getting Found on Google and Bing

  • Getting Indexed
  • Sitemaps – HTML and XML
  • SEO Copywriting & Keyword Tuning
  • Local, Universal and Personal Search
  • Understanding PageRank & Link Building Primer

5. Putting SEO into Practice

  • Managing SEO Projects
  • SEO Checklist – complete list of key SEO elements to be checked/completed to ensure content is visible and relevant, & your website is popular within search engines
  • Roadmap & Action Plan – after completing the SEO checklist, a roadmap will be ready for action!


The information contained in this website is for general information purposes only. The information is provided by Borda Media Ltd and whilst we endeavour to keep the information up-to-date and correct,
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