SEO Beginners course
Our SEO introduction workshop highlights the simple steps you should take to rank highly in search engines and build online business success.
Prerequisites – This course will equip anyone with no previous SEO knowledge, but as expected, a good understanding of the internet is ideal to progress in this profession.
The one-day SEO introduction workshop builds knowledge and confidence in creating a successful SEO strategy. SEO need not be complicated and this insightful theory-led course provides a solid foundation in SEO with the actionable next steps needed to grow your natural web presence. SEO beginners will leave understanding how Google works and what to focus on first.
| Course | Date | Location | Available Places | Price |
|---|---|---|---|---|
| Intro to SEO | Call to book | London | 4 | £250 Inc VAT |
| Intro to SEO | Call to book | London | 4 | £250 Inc VAT |
| Intro to SEO | Call to book | London | 3 | £250 Inc VAT |
| *Please feel free to contact us with an enquiry training@seogeneration.co.uk | ||||
Our Classes style
Open public courses from only £250
- Small class sizes. Max 6, average 4.
- Canary Wharf location.
- Arrive: 09:15. Finish: 17:00.
- Learn SEO with others & have fun !
Course content
1. SEO Overview
- What is Search Engine Optimisation?
- SEO Pyramid – Visibility, Relevancy & Popularity
- How Search Engine’s Rank
- How Google works
- Google’s Algorithm
- Google’s PageRank
2. Keywords and Target Audience
- Understanding Your Target Audience
- Keyword Research Primer
- Writing for the Web!
3. Building a Great Website
- Unique Selling Proposition
- Search Engine Friendly Design
- Choice of Content Management System
- Website Usability and Design
4. Getting Found on Google and Bing
- Getting Indexed
- Sitemaps – HTML and XML
- SEO Copywriting & Keyword Tuning
- Local, Universal and Personal Search
- Understanding PageRank & Link Building Primer
5. Putting SEO into Practice
- Managing SEO Projects
- SEO Checklist – complete list of key SEO elements to be checked/completed to ensure content is visible and relevant, & your website is popular within search engines
- Roadmap & Action Plan – after completing the SEO checklist, a roadmap will be ready for action!
