UK Internet users made 2.3 billion visits to search engines in January 2012, up from 2.2 billion in January 2011. Visits to search engines are up by 4.5 per cent year-on-year with nearly 100 million more visits in January this year than last year. Google remained the steadfast market leader with over 90 per cent market share of UK search.
In our latest search engine analysis Google Sites accounted for 90.64 per cent of all searches conducted in the UK in January 2012. You can see from the chart below how dominant Google is against the rest of the search market, even though both Microsoft and Yahoo! made gains in January.
Search now accounts for 12% of all UK Internet visits in the UK. You can see from the pie chart below that Search Engines are the third biggest category online after Entertainment and Social Media websites.
As the UK continues to increase its visits to search engines websites are relying on search more as a channel to deliver traffic. 35% of all visits online came from a search engine in January 2012, up from 34% in January 2011. Now more than ever getting you search strategy correct is essential in order to drive traffic to your website.
Marketing and Research Analyst, Experian Hitwise UK.